Meat Mythbusters!!

The American Meat Institute (AMI), in conjunction with the American Meat Science Association (AMSA), has expanded its “Meat MythCrushers” campaign with the first of seven new myth-crushing videos that sets the record straight about myths associated with  beef products.

The Meat Myth Crushers campaign is centered around the website, http://www.meatmythcrushers.com/, and a companion Facebook page, which feature science-based information and resources in response to some of the most popular meat and poultry myths held by consumers, covering topics such as food safety, production methods, nutrition and animal welfare.

“One of the more popular recent myths we’ve heard from consumers that has been spread by some movies and TV personalities is that ordinary household ammonia is used to make some hamburgers,” Riley added. “This myth was the first of the seven that we aim to crush.”

Dr. Acuff’s video is the first of seven to be released over the next six weeks, which will feature various academic experts from all over the country addressing meat myths on topics ranging from livestock environmental impact to processed meat safety and nutrition.

“The American Meat Science Association is proud to be connecting directly with consumers through these videos,” said AMSA Executive Director Thomas Powell. “Meat scientists are excellent resources for consumers with questions and we are pleased to be part of this education effort.”